Hulu's Live TV service will be $40 or less

Brittany BishopJan 07, 2017

"Hulu has made it clear that it understands the value that the CBS Television Network, along with Showtime and our basic cable network portfolio, will bring to this new offering".

- Hulu officially announced in a press release today a new agreement with the CBS Corporation to add a number of new networks to the upcoming planned Hulu Live TV service.

CBS's pact with Hulu shows that at least for now the network is finding a way to have its cake and eat it, too-striking deals with distributors while maintaining a stand-alone streaming service with some 1.2 million subscribers.

With the TV space increasingly becoming more and more crowded, Hopkins said that consumers are "going to try each of these out" and that Hulu wants to "provide an experience that's so great and seamless that [they] decide to stay". Fox's regional sports networks will be included in the platform, expected to launch in the "new few months", he added.

CBS is already live-streamed on YouTube's new channel package as well as on Sony PlayStation Vue. Also still unofficial is a CBS deal with Alphabet's (GOOGL) Google Unplugged, originally set to launch at this week's Consumer Electronics Show, also in Las Vegas.

With Netflix wanting to take over the world, it looks like Hulu is coming up with a new plan of attack with their live TV streaming service and they just added a big client, as CBS has inked a deal with Hulu!

Hulu's skinny bundle service, as well as the Sony PlayStation Vue and Dish offerings, are created to compete with traditional cable and satellite TV providers, such as Charter Communications, AT&T's DirecTV and Cox Communications. Subscribers to the new service also will receive access to Hulu's current on-demand product. The company confirmed, however, that the $35 price point was an introductory offer, and would move to $60 a month in January 2017. CBS will make more than $3 per monthly subscription, said Journal sources, with "increases over the multiyear deal that could get to more than $4". As Sling TV and DirecTV Now have come to market, observers have wondered whether a rollout of its multichannel streaming service was slowed by having to balance the demands of Hulu's many strong-willed owners.

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