YouTube Users Will No Longer Be Able To Donate To Creators

Elbert EdwardsJan 14, 2017

Super Chat will serve a two-fold objective: It will allow the fans to get special attention of the content creators they like and it will give creators a new way to earn money.

In a blog post to promote this new feature, Youtube says that Super Chats will be pinned to the top of the live stream for up to 5 hours. Typically, the chat section on a YouTube stream can be filled with many messages, and instead of your message getting overlooked by the stream, you can pay to have your chat pinned and highlighted, ensuring the YouTuber sees your comment. For example, a $1 purchase would not give you any additional benefits, but a $500 payment would highlight a message up to 350 characters in red within the chat for up to five hours. Once a fan has purchased a Super Chat, it appears on the thread conspicuously, so creators can see them first. The fans too get an opportunity to connect with their favorite personality through Super Chat.

When the transaction is complete, your public Super Chat will be sent to all viewers in the live chat and a receipt will be emailed to you as a record of the purchase.

Select the dollar sign within a live chat.

Now there's a way to make your message stand out: Super Chat. The viewer can select an amount by dragging a slider to the desired value, then optionally enter a message and fire away.

As of now, the tool is still in beta testing and the guinea pigs include Great Library, iHasCupquake, and Alex Wassabi. Now YouTube has chose to shut down its Fan Funding feature, which allowed users to donate to channels with it turned on. The company claims the failure of the feature to achieve widespread usage outside live streams was one of the reasons for its demise. Channels that already have it enabled will be able to keep using it until February 28, however. On Jan. 31, YouTube will roll out the new tool to creators in 20 countries.

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