Traders in southern India call for ban on Pepsi, Coke

Doyle BarkerMar 02, 2017

The association took the decision to boycott Coke and Pepsi during the pro-jallikattu protests+ in the state in January as the US-based NGO People for the Ethical Treatment of Animals (PETA) was responsible for the Supreme Court ban on the bull-taming sport.

As per the reports, More than 20 lakh shop will be forced to boycott Pepsi and Cola by TNTF and CTNTA. The ban was proposed by two of the largest trade associations and came into effect on Wednesday.

Only an estimated 50% of traders across the State have completely stopped selling soft drinks from the house of Pepsi and Coca Cola.

"During the Jallikattu protest, we saw many youngsters talking against foreign products and we figured out that we have public support", said Vellaiyan, the head of Tamil Nadu Traders Federation.

Speaking to the media here today, Vikrama Raja, President of TN Traders Union revealed that although traders were notified of the ban on Coke and Pepsi, hotels and restaurants have not implemented the same, therefore evoking strict action upon them. In Salem, shopkeepers stopped selling Aquafina too, a drinking water brand from PepsiCo.

This should not be allowed in Tamil Nadu at a time when the state was facing unprecedented drought, Mohan also said, adding that the Indian soft drink brands were cheaper and also healthier. "When there is demand, the brand owners will beef up their supply chain and retailers will go for them", he said. "In the past one month, association office-bearers have been asking us not to stock Coke or Pepsi".

"We also have freedom to stock the kind of products we want to sell", a trader told IANS.

He said, "both Coca-Cola India and PepsiCo India had made major contributions to the Indian economy, providing employment to around 350,000 people besides improving the livelihoods of over 500,000 farmers and about four million retailers in the country. IBA is open to engage with any organisation that has a diverse point of view".

"I don't buy colas for home".

Mohan said traders were not earning big profits by selling the foreign brands.

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