Sales For Ivanka Trump's Brand Are Up

Brittany BishopMar 12, 2017

The reported rise in sales of Ivanka merchandise comes amid an ongoing boycott against the business interests of the Trump family, such as the #GrabYourWallet campaign.

"Ivanka Trump brand has never ranked in as a top seller on our site", Lyst's US public relations director Sarah Tanner said.

According to Slice Intelligence, the USA sales of Ivanka's products on Amazon were up 332% in February compared to previous year.

Michael Cohen the longtime attorney for President Donald Trump said on Friday that sales data had showed there was a victor in the differences between Nordstrom and Ivanka Trump.

Conway gave her on-air endorsement of Ivanka Trump's brand after President Trump had complained on Twitter that his daughter had "been treated so unfairly" by the department store Nordstrom, which dropped her clothing line over slow sales.

"Since the beginning of February, they were some of the best performing weeks in the history of the brand", Klem said in a statement.

And comparing share price to sales figures doesn't really tell us much. Amazon has reportedly replaced Nordstrom, which previously dropped the brand, as the largest seller of Ivanka products.

As she addressed President Trump's tweets calling out the retailer for dropping Ivanka Trump products during an appearance on "Fox & Friends", Conway urged viewers to "go buy Ivanka's stuff".

"To see such an extreme spike in one month is completely unheard of and came as a huge surprise to us", Lyst spokeswoman Sarah Tanner told the BBC earlier this week. Orders were "unusually large" across most of the first daughter's branded products, but heels and dresses were the first- and second-best selling products respectively. Slice Intelligence said the store's online sales rose 148 percent in January and February 2017 compared to the same two months a year ago. The brand's sales were up 148% at Macy's and 29.5% at Bloomingdale's. In an interview with fashion magazine, Refinery29, Klem refused to provide specific sales figures. I support the Trumps!

According to Lyst, a London-based e-commerce website which tracks clothing retailers, the sales of Ivanka Trump's fashion line significantly increased in February. "And then I think a lot of other people feel like, 'Oh, I didn't know Ivanka had a shoe line.' 'Oh, I didn't know she had a handbag line.' And they're buying it".

Nordstrom's stock is actually up 4% over the last 30 days, but it's still down 7% year to date.

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