Cheerios offers free wildflower seeds to help save the bee population

Melba UnderwoodMar 17, 2017

"Our commitment to increasing the habitat for pollinators is one way we are continuously striving to be a company that not only makes products people love, but a company that pursues creative solutions to make our world a better place for all families". "Bee populations everywhere have been declining at an alarming rate, and that includes honeybees like Buzz". So, you can still sign up and participate! Bees and other pollinators are endangered and if something isn't done about it, Buzz will be gone forever.

The rusty patched bumblebee has suffered dramatic population decline over the past two decades. Although we normally associate bees with honey and the spread of pollen, their impact on agriculture and our food system goes way beyond that.

According to statistics sourced for the campaign, 70 percent of the top 100 human food crops are pollinated by bees and 42 percent of bee colonies in the USA collapsed in 2015. So, if the pollinators, like bees suffer, so do food sources. Colony Collapse Disorder (CCD) is a phenomenon that occurs when worker bees disappear, with very few dead bees found near the colony; leaving the queen behind, plenty of food, and a few nurse bees that care for immature bees as well as the queen. "Why is this important?"

"Pollinators are small but mighty parts of the natural mechanism that sustains us and our world", said Tom Melius, the US Fish and Wildlife Service's Midwest regional director, to the Associated Press in January. "Without them ... our crops require laborious, costly pollination by hand".

Bees are a crucial species for agricultural production. In fact, hundreds of North American bee species may be heading toward extinction. For these reasons, the firm says it has invested more than $4 million in bee conservation group Xerces Society over the past six years.

Our flying friends pollinate more than just flowers.

They only live for a year, except the queen who is dormant during the winter and emerges in the spring to begin a new colony with eggs fertilized during the prior fall.

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