Pepsi pulls Kendall Jenner ad, apologizes after major backlash

Miranda GreerApr 14, 2017

Fans couldn't swallow the commercial showing Jenner as a model who joins a resistance protest.

Some critics said the image of Jenner handing the officer a can evoked a photo of Black Lives Matter protester Ieshia Evans approaching an officer at a demonstration in Baton Rouge previous year.

The company confirmed they would be "halting further rollout" of the advert.

The road to hell is paved with good intentions and all that, but Pepsi just hit a serious pothole - and they don't want to take Kendall Jenner down with them. You agree that you are exclusively responsible for your communications and any content you provide.

Viewers on social media said the campaign downplayed the importance of real social movements against police violence.

The ad was released on Tuesday and was gone by Wednesday morning, despite Pepsi defending the video in a statement late Tuesday night.

Less than an hour before Pepsi published its statement and pulled all clips from their YouTube channel, Bernice King, CEO of the King Center and daughter of Martin Luther King Jr.

Another said: "How nice of Kendall Jenner to stop in the middle of her photo shoot to end social injustices by giving that cop a Pepsi".

Pepsi apologized for the ad just hours before they chose to pull it from YouTube on Wednesday. She joins the crowds, and in one moment that has drawn considerable backlash, hands a police officer a can of Pepsi as a means of bridging the gap between the officers and protestors.

Kendall Jenner: Wins over officer with can of Pepsi.

"This is a global ad that reflects people from different walks of life coming together in a spirit of harmony, and we think that's an important message to convey", the company said.

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