Twitter Live Streaming Video Channel Now Available on Roku Devices

Darin HammondMay 06, 2017

After launching the same app on Apple TV, Xbox One, Fire TV, and Android TV, Twitter has released its TV app for Roku users to enjoy.

Most importantly for Twitter, it gives the social media service an additional platform for its increasingly widespread video strategy.

All users with a Roku streaming player or Roku TV in the United States can now get the Twitter live streaming experience straight on the biggest screen in the house.

Roku developed a new app that will allow audiences to view live streams from Twitter directly on their set-top boxes.

The Twitter channel is now available for free on Roku streaming players and Roku TV models in the US.

Twitter and Roku worked on the new app together, which is similar to those on other platforms, though it doesn't offer Periscope support. Last year, Twitter also streamed a handful of National Football League games on its service though it since has lost the rights for the upcoming National Football League season to Amazon.

The news comes in the same week that Twitter announced a dozen new premium content deals at its first-ever Digital Content NewFrontspresentation in NY. Twitter has also announced that it will produce and host a 24/7 streaming news network with Bloomberg that will start airing this fall. Users can select any of the live events that are running, regardless if they're streaming at the same time. The newly announced service is expected to benefit both Roku and Twitter, as the former will provide its customers with yet another free service that will likely boost its user retention and acquisition rates, while the latter will be able to push its service to approximately 14 million users that Roku has today. Viewers can also browse commentary via the Twitter timeline as they watch live events. The app will work on all Roku devices, including TVs.

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